Merkstrategie

Understand the strategic implications of branding for your organisation and learn how to create and position your brand for success.

How can you turn brand management into an engine for growth? During RSM's two-day Brand Strategy programme, you will learn systems and strategies to manage your brands for the long term. You will also discover how to optimise brand positioning and brand equity, and learn how your brand contributes to your bottom-line. You will learn tools to manage your brand for competitive advantage, and understand how customers feel about your brand. The Brand Strategy programme articulates a strategic vision of branding, instead of branding as an aspect of advertising or product image. It avoids corporate jargon, and has a down-to-earth and bottom-line oriented approach. Brands are 'symbols for sale', and during this programme, led by internationally renowned Professor Stefano Puntoni, you will learn how to create brands and how to market them.