Communication

Communication - Arnhem Business School

Nokia has just launched a new mobile phone onto the market. How can they entice customers to buy this new product? What is the best marketing strategy? What kind of advertising campaign do they need? How can they get media attention? A Communication graduate from Arnhem Business School knows all the answers to these questions.

Bachelor course Communication, is it for you?

In today’s world, where global competition is fierce and international brands are flooding the market, it is essential for companies to have a qualified communication manager. The demand for experts in marketing and communication is stronger than ever.

The Communication course is run by the Arnhem Business School (ABS) and is taught entirely in English. It trains you to become a specialist in the fields of business, marketing and corporate communication.

You will learn to formulate strategic communication plans and draw up marketing research plans. You will also receive a solid foundation in the broader aspects of the profession such as advertising, digital media, design and public relations.

Course overview Communication

The Bachelors course in Communication at Arnhem Business School is a professionally oriented course designed to prepare you for a dynamic international career in marketing and communication. It is taught in English and takes four years to complete.

Each year is divided into two semesters and each semester is divided into two terms. You will be assessed throughout the academic year and have exams at the end of each period. You have five to six modules per semester and take part in interactive group projects aimed at developing your practical skills.

Lectures are held in small groups of about 30 students, ensuring a hands-on, personal approach to your training. ABS employs several international lecturers to cover the internationally-oriented segments of the course. Similarly, foreign guest lecturers are frequently invited to lecture on specialist subjects. Work placements and study abroad are essential components of the course, which is designed to equip you for the real world. The emphasis is on practice as opposed to theory.