Doing Business in Europe - Marketing/Market Entry

The business schools of Hanze UAS offer the programme 'Doing Business in Europe'. This first-class summer school experience takes you on a journey throughout the European world of business.

The Dutch have always played an important role in international business. Our university is named after the Hanze League, a medieval bond of cities in the north-western part of Europe in which many Dutch cities were members. The goal of the Hanze League was to cooperate in trade to boost each others' wealth and welfare. In addition, the very first modern multinational ever (the Dutch East India Company), and our role as a founding member of the European Union, the largest market in the world, illustrates the importance of international business in the Netherlands.

In order to give you the broadest range of information, the course provides you with general subjects as well as fairly specialized subjects, ranging across the scope of international business. These classes are combined with an extensive social programme and excellent business excursions to large multinational companies.